Collaborations

Ashley Graham collaborates with JCPenney


29 04 2025

American model Ashley Graham has announced a three-year partnership with JCPenney, and will launch a plus-size clothing collection with the retailer in autumn this year.

Graham commented 'I think JCPenney saw that their plus-size division was doing well, but wanted to amplify it and take it to the next level. I'm honoured they called me in as a force to help with that. I'm taking on a big responsibility, but I'm really confident we're going to have a new wave of customers that either haven't been to JCPenney or haven't been back in a while'.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.