American model Ashley Graham has announced a three-year partnership with JCPenney, and will launch a plus-size clothing collection with the retailer in autumn this year.
Graham commented 'I think JCPenney saw that their plus-size division was doing well, but wanted to amplify it and take it to the next level. I'm honoured they called me in as a force to help with that. I'm taking on a big responsibility, but I'm really confident we're going to have a new wave of customers that either haven't been to JCPenney or haven't been back in a while'.